Legal

Privacy Policy

Effective date: July 4, 2026

Overview

Reela is a disposable-camera app for events. Guests capture photos during a gathering, and everyone sees them together when the host reveals the gallery. This policy explains what personal data we collect, why, how long we keep it, and the choices and rights you have.

Our approach is deliberately minimal. In plain terms:

  • We collect only what we need to run events and process purchases.
  • We never sell your personal data or your photos.
  • We do not show ads and do not track you across other apps or websites.
  • Event photos are stored privately and automatically deleted after 90 days.
  • We do not use your photos to train AI models.

Who We Are

Reela is operated by ZoomZen ("Reela", "we", "us", or "our"), the data controller responsible for the personal data described in this policy.

For any privacy question or request, contact us at support@reelaapp.com. This is the fastest way to reach a human about your data.

Data We Collect

What we hold depends on whether you host events or join them as a guest.

Host account data

  • Email address. Hosts create an account with an email address, managed through Amazon Cognito. We use it to sign you in, secure your account, and send essential event-related messages.

Guest data

  • No email or sign-up required. Guests join an event with an anonymous, device-scoped account. We do not ask guests for an email address or other contact details.
  • Device identifier. A per-device identifier lets us attach your photos to the right event and to your guest session on that device.

Event and profile information

  • Nickname. A display name you choose for an event, so photos and hunt scores can be attributed within that event.
  • Profile photo (optional). If you choose to add one, it is stored per event and shown to other participants of that event.

Photos

  • Event photos. Photos you take are uploaded to private Amazon S3 storage. They are visible only to participants of the same event, and event hosts can moderate (hide) photos in their gallery.

Purchases

  • Purchase confirmations. In-app purchases (event tiers and add-ons) are processed by Apple through the App Store. We receive a purchase receipt, which we verify on our servers to unlock what you bought. No card or payment-card data ever touches Reela — Apple handles all payment details.

Diagnostics

  • Crash and error reports. We use Sentry to capture crash and error diagnostics so we can fix bugs and keep the app stable. These reports contain technical information about the failure and the device state, not the contents of your photos.

How We Use Your Data

We use the data above only to run Reela and support you:

  • Create and secure host accounts and guest sessions.
  • Let you create, join, and manage events, and attribute photos and scavenger-hunt scores to the right participant.
  • Store event photos and reveal them to participants at the right time.
  • Process and verify in-app purchases and prevent purchase fraud.
  • Send essential event and account notifications.
  • Diagnose crashes, fix bugs, and improve reliability.

We do not use your data for advertising, we do not sell it, and we do not use your event photos to train AI models.

How We Share Data

We share data only in these limited ways:

  • With other event participants. Within an event, your photos, nickname, and optional profile photo are visible to the other participants of that event. That is the core of how Reela works.
  • With service providers who help us operate. We use Amazon Web Services (hosting, authentication, and photo storage), Apple (payments and app distribution), and Sentry (crash and error diagnostics). They process data on our behalf under contractual obligations and only as needed to provide their service.
  • For legal reasons. If required by law, or to protect the rights, safety, and property of Reela, our users, or the public.

We do not sell your personal data, share it with data brokers, or use it for cross-app advertising or tracking.

Data Retention

  • Event photos are automatically deleted after 90 days. This is a hard limit built into how we store photos.
  • Host account data is kept while your account is active. When you ask us to delete your account, we delete your account data (see Your Rights), subject to any legal retention we are required to keep.
  • Guest sessions and event data are retained only as needed to run the event and are cleaned up over time.
  • Purchase records may be kept as long as needed for tax, accounting, and fraud-prevention purposes.
  • Crash diagnostics are retained for a limited period to help us fix issues.

Your Rights

Depending on where you live, you may have the right to access, correct, delete, export, or restrict the processing of your personal data, and to object to certain processing. You can also withdraw consent where processing is based on consent.

To exercise any of these rights — including access to or deletion of your data — email us at support@reelaapp.com. We will respond within the timeframe required by applicable law. We may need to verify your identity before acting on a request.

Guests can also ask an event host to remove specific photos from that host's event gallery.

If you are in the EU/EEA or UK and believe we have not handled your data properly, you have the right to lodge a complaint with your local data protection authority.

Security

We protect your data with industry-standard measures. Accounts are managed through Amazon Cognito, and photos are stored in private Amazon S3 storage that is not publicly accessible — access is scoped to the participants of each event. Payments are handled entirely by Apple, so payment-card data never reaches our systems.

No method of storage or transmission is completely secure, but we work to protect your information and to limit what we collect in the first place.

Children's Privacy

Reela is not directed to children under 13, and we do not knowingly collect personal data from children under 13. If you believe a child has provided us with personal data, please contact support@reelaapp.com and we will delete it.

International Data Transfers

Our accounts, database, and photo storage are hosted on Amazon Web Services in the European Union (the eu-west-3 region, Paris, France). If you access Reela from outside the EU, your data may be transferred to and processed in the EU. Where data is transferred internationally by our service providers, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the effective date at the top of this page and, where appropriate, notify you in the app. Your continued use of Reela after an update means you accept the revised policy.

Contact Us

Reela is operated by ZoomZen. For any privacy question, or to make a data access or deletion request, contact us at:

Résumé en français

Reela est une application d'appareil photo jetable pour événements, éditée par ZoomZen (responsable du traitement). Nous collectons le strict nécessaire : l'adresse e-mail des organisateurs (via Amazon Cognito), un identifiant d'appareil pour les invités (sans e-mail), un pseudo et une photo de profil facultative par événement, ainsi que les photos de l'événement. Les photos sont stockées de façon privée sur Amazon S3 (région eu-west-3, Paris) et supprimées automatiquement après 90 jours. Les achats sont gérés par Apple : aucune donnée de carte bancaire ne transite par Reela. Nous utilisons Sentry pour les rapports d'erreurs. Nous ne vendons pas vos données, n'affichons pas de publicité et ne vous suivons pas d'une application à l'autre. Pour accéder à vos données ou en demander la suppression, écrivez à support@reelaapp.com. Ce texte est un résumé ; la version anglaise ci-dessus fait foi.